Mission
To work as a flexible, adaptable, and life-affirming team in order to improve the health of the planet and the well-being of the life that it supports.

Strategy
To design, produce and distribute media to support education and conservation.

• We are always adapting to our changing environment.
• We are task-oriented. The goal is to achieve agreed-upon objectives in efficient ways.
• We strive for consensus decision-making and are not hierarchical.
• We are problem solvers, and work on ourselves to stay open and flexible so as to offer open and flexible solutions to our customers.
• We are a means to an end, and not an end in and of itself. We are a marriage of mission and market.
• In our organization, authority is based on capability.
• We are quick to take advantage of collaborations, networks, strategic alliances, and mergers.
• We are decentralized figuratively and literally. There is no middle management, and we are a virtual organization, composed of team members from a wide variety of geographic locations.
• We are essentially a learning organization. Our goal is to learn from experience and create products and services that promote experiential learning.
• We are driven by our mission, and we work harder and smarter.
• We benefit from our work both economically and spiritually.
• We are ethical in our dealings with each other and our customers, and give up economic advantage to help people.